Luke Brown, CFP® CKA®

Luke Brown, CFP® CKA®

Founder & President

A seasoned financial planner, Luke began his career more than two decades ago and enjoys his work today as much as he did when first starting out. He is proud to offer needs-based advice and objective, client centered planning. But most of all, Luke’s integrity, honesty and conviction set him apart. 

In 2008 Luke chose to become an independent advisor and started his own practice, True Blue Financial, to better serve his clients. Being independent translates to broader product selection, greater technological capabilities, and an enhanced client experience. As a business owner he has a unique understanding of the complexities and challenges faced by today's small businesses. 

Luke is a member of Southwestern Michigan Estate Planning Council and is active in his church serving as Deacon, Treasurer, and Chair of the Stewardship Committee. He also serves as Treasurer for Vision Outreach International and the Lakeland Health Foundation. Luke and his wife Shannon have been married almost two decades and have two teenage children, Kale and Ellie.