Luke understands that a lot of people have fears and concerns about their financial situations. When he founded True Blue Financial in 2008, it was to help people better understand their goals and bring clarity to how best to work toward achieving them. 

Luke has worked in financial services for almost 25 years. In order to serve his clients to the fullest, Luke has received several designations, including his MS from the College for Financial Planning and the CERTIFIED FINANCIAL PLANNER® designation. He is also a Chartered Retirement Plan Counselor* (CRPC), a Certified Kingdom Advisor, and an Accredited Wealth Management Advisor (AWMA).

When he’s not working, he enjoys spending time with his wife Shannon and their son and daughter. He enjoys hunting, fishing, and maintaining the family’s small hobby farm. He is also involved in several non-profit boards and has worked as an adjunct professor at Cornerstone University in Grand Rapids.

CRPC^®  conferred by College for Financial Planning.

Playing a role in helping others work toward achieving their financial goals is fulfilling to Vicki. She was the first employee at True Blue when it started almost 20 years ago, and she is blessed to have watched the company grow into a tight-knit group of people as passionate about solving financial problems as she is.

Over the years, she has formed valuable relationships with her clients helping to free them up to pursue and enjoy what is most important to them. She considers it a shared success when she can help serve their best interest and provide exceptional service—it makes all of Southwest Michigan a better place! 

Vicki received her CERTIFIED FINANCIAL PLANNER® designation in 2019. In her role, she helps her clients see the long-term, and draws from her own life experiences to help them see beyond what’s right in front of them and instead see what’s possible in their financial future. 

Like most Midwesterners, Vicki likes to travel to warm places whenever possible, especially to see friends and family. For the past several seasons, she has helped coach volleyball at Lakeshore High School—volleyball is a lifelong passion for her dating back to her years playing collegiate volleyball at Florida State! Her other hobbies include tennis, pickleball, and walking daily.

Nicole was born and raised in Southwest Michigan. She cares deeply about our community and wants to see it thrive. That’s why our clients love working with Nicole so much—when she partners with them, she is building long-term, quality relationships that stretch beyond the transactional.  

She understands that money and life can get messy, which is why she’s dedicated to helping clients through the highs and the lows. Everyone who walks into her office has different goals and objectives, and she uses her experience to take a personalized approach to help each of them. In her role, she educates clients, builds strong connections, and manages investments with expertise while seeking to optimize growth and minimize risk.

Nicole and her husband enjoy staying active with their two adult sons, whether that be skiing, hiking, traveling, kayaking, paddleboarding, or spending time at the beach. She also loves to cook, watch football, listen to podcasts, and play games.

As an operations manager and CPA on our team, Rick believes that his expertise in tax preparation can provide the greatest good at True Blue—by helping his friends and neighbors have deeper clarity regarding their tax future. His role includes more than simply preparing annual returns, but educating our clients so they can make informed decisions about their taxes and beyond. 

Rick served eight years of active duty with the United States Army. After that, he spent two years as a public auditor specializing in financial institutions while obtaining his CPA license. He is a member of the Michigan Association of CPAs and National Association of Tax Professionals. As a Certified Public Accountant (CPA), he understands the importance of planning, organization, and accuracy.

When not at work, Rick enjoys spending time with his wife Rebekah and their sons Lucas and Liam. Together they enjoy golfing, fishing, roughhousing, sharing memories of their late daughter Eva, and cruising in their classic ’66 Mustang.

In everything she does, Trish is driven to make a difference in our clients’ lives. Her specialty is helping improve efficiency by paying attention to important details and never hesitating to step in to shoulder a need. She joined our team at True Blue because she enjoys direct connections with clients—something she missed in her previous life in corporate finance. 

On a typical day, Trish serves as a bookkeeper, accountant, budgeter, forecaster, and process improver—there’s really nothing she can’t do. As a CPA, she is also a key member of our tax team where she enjoys helping our clients with big picture financial analysis and problem solving. 

Trish worked for 35 years at Whirlpool Corporation, where she spent time primarily in finance and supply chain roles. She also has an MBA and is a Certified Public Accountant. 

When she’s not working, Trish enjoys spending time with family, especially on family vacations! She also enjoys flower gardening, photography, Notre Dame sports, and volunteering at her church and the Berrien County Youth Fair.

Every day, Kate loves using her financial skills at True Blue to help clients meet their financial goals and objectives. She believes that when clients are able to delegate their investing and finance needs to True Blue, they can focus on the other life gifts they have been given. 

Kate is a CPA and started her career in public accounting, working primarily as an auditor for government and non-profit entities. At True Blue, she works with the tax team, supporting preparation and review of tax returns. She loves that her work includes supporting the financial goals and needs of neighbors, friends, and community members—all while working with a great team of people.

Outside of the office, Kate loves spending time with her husband and three boys camping, spending time on Lake Michigan, skiing, hiking, and being outdoors. She keeps busy volunteering at church and her kids’ school.

Christy Veenstra brings over 15 years of tax preparation experience, and a passion for helping others, to her role at True Blue Financial. A CPA for more than a decade, Christy specializes in individual and business tax returns, with a sharp eye for detail and a deep understanding of ever-changing tax laws.

Driven by a simple “why”—to help people make the most of the money they work so hard for—Christy is committed to supporting clients every tax season and beyond. Whether she’s preparing returns or researching the latest updates in tax legislation, her goal is always the same: deliver clarity and confidence.

Christy was drawn to True Blue Financial because of its genuine care for their clients and community. She thrives in an environment where relationships matter and service goes beyond the numbers, aligning perfectly with True Blue’s mission to make the complex simple.

Outside of work, Christy is happiest outdoors: camping, mountain biking, skiing, or exploring the dunes with her family. She’s also recently taken up gardening, bringing that same love of learning and growth into her personal life.

Nancy has worked for decades in customer service, answering phones at various call centers or welcoming clients while sitting at the front desks, making sure everyone is listened to and personally cared for. Her attitude is no different here at True Blue—where every client loves their interactions with Nancy. She makes them feel right at home in our office, and we couldn’t be more grateful! 

In her day-to-day role, Nancy is often the first person clients interact with and her warm and confident first impression will immediately put you at ease. She keeps client information organized, has a keen attention to detail, and will faithfully follow up with all requests and needs. 

Nancy is the coffee connoisseur around our office, and you’ll often find her with a fun coffee mug that matches her mood (which is always a happy one!)

Marissa has a genuine passion for helping others—making sure every client is treated with integrity, honor, and respect. That’s why our clients love her so much—she makes them feel right at home, assures their concerns are fully understood, and immediately puts their minds at ease.

As our operations specialist, Marissa makes sure that every client’s experience is seamless from start to finish—whether they are working with our financial team or our tax team. She’s worked for over 18 years in the banking industry, including in residential mortgage lending, so she understands how important a solid financial framework is for clients, and how a fresh perspective can give them more clarity for the future. 

Marissa and her husband Tony are new to the Southwest Michigan area. When she’s not at True Blue, Marissa enjoys reading, shopping, traveling, and spending relaxing days at the beach.

Micah understands that True Blue Financial’s clients have worked hard for what they’ve earned. He’s honored to be part of their story and help them steward their resources effectively. As an Operations Specialist, Micah completes daily functions that help our team and clients move forward. This includes processing client paperwork, keeping accurate records, and providing excellent customer service. 

Micah is a graduate of Calvin University with a degree in finance. While in college, he interned at True Blue Financial—we are so happy to have Micah back in the office! 

In his spare time, Micah enjoys spending time with family and friends, being outdoors, watching sports, and going to the gym.

Samantha Rimpel brings energy, organization, and a can-do spirit to her role at True Blue Financial. With a background in operations management and years of experience supporting her family and community, Samantha is no stranger to multitasking, problem-solving, and keeping things running smoothly.

After more than a decade managing operations at Celebration Cinema, Samantha took on her most important role yet: being a full-time mom to her three daughters. Now that her girls are in school full-time, she’s excited to channel her talents into a workplace that shares her values. Drawn to True Blue for its professionalism, integrity, and strong team culture, Samantha is an integral part of the support team, connecting with clients and keeping everything organized on the back end. 

Whether it’s connecting with clients, keeping systems organized, or stepping in wherever needed, Samantha is passionate about staying productive and being part of something meaningful. She thrives in both fast-paced and focused environments, and she’s always ready to lend a hand.

Outside the office, Samantha enjoys spending time with her family, taking on home improvement projects, attending local car and tractor shows, and cheering on her daughters at their school sports. Her personal values of loyalty, balance, and hands-on care shine through in everything she does, making her a natural fit for the True Blue Financial team.